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Blekinge Institute of Technology
Department of Industrial Economics
Revision: 3
Reg.no:
Course syllabus
Industrial Marketing - Theory and Practice
Industrial Marketing - Theory and Practice
6 credits (6 högskolepoäng)
Course code: IY1419
Main field of study: Industrial Economics and Management
Disciplinary domain: Technology
Education level: First-cycle
Specialization: G1F - First cycle, has less than 60 credits in first-cycle course/s as entry requirements
Language of instruction: Swedish
Applies from: 2016-06-30
Approved: 2016-06-30
1. Descision
This course is established by Head of Department of Industrial Economics on Delegation from the Dean of the Faculty of Engineering 2015-09-04. The course syllabus is approved by Head of Department of Industrial Economics 2016-06-30 and applies from 2016-06-30.
2. Entry requirements
Basic eligibility plus attendance in the course managerial economics 6 hp.
3. Objective and content
3.1 Objective
3.2 Content
4. Learning outcomes
The following learning outcomes are examined in the course:
5. Learning activities
6. Assessment and grading
Modes of examinations of the course
| Code | Module | Credit | Grade |
| 1610 | Survey analysis | 1 credits | GU |
| 1620 | Market segmentation | 1 credits | GU |
| 1630 | Industrial marketing | 4 credits | AF |
The course will be graded A Excellent, B Very good, C Good, D Satisfactory, E Sufficient, FX Failed result, a little more work required, F Fail.
The information before the start of the course states the assessment criteria and make explicit in which modes of examination that the learning outcomes are assessed.
An examiner can, after consulting the Disability Advisor at BTH, decide on a customized examination form for a student with a long-term disability to be provided with an examination equivalent to one given to a student who is not disabled.
7. Course evaluation
The course evaluation should be carried out in line with BTH:s course evaluation template and process.
8. Restrictions regarding degree
The course can form part of a degree but not together with another course the content of which completely or partly corresponds with the contents of this course.